About Us
Founded in 2012, Shash Industries Ltd. was built on a simple vision: to raise the spirit of Nigeria with world-class beverages crafted from local roots. Guided by the leadership of Mr. Ashok Guha, whose 40+ years of experience in industry and finance shape our journey, we blend tradition, innovation, and responsibility in every bottle. At Shash, our greatest strength is our people; the hands and hearts behind the craft. From sourcing botanicals deep in Nigeria’s forests, to the precision of our distilleries, every stage reflects our commitment to quality and our pride in serving our nation.
Our Journey of Craftsmanship and Innovation
2012 | Founded Shash Industries
Our story began with a vision to raise the spirit of Nigeria through world-class beverages crafted from local roots.
2013 | Champ Premium Dry Gin Launched
Our first flagship spirit — a refined gin that set the standard for craftsmanship and quality.
2014 | Red Knight Whisky Debuted
A bold step into whisky, blending international expertise with Nigerian character.
2015 | Striker Bitters Introduced
Our signature herbal bitters, crafted from locally sourced botanicals for the Nigerian palate.
2021 | Le Clair Mineral & Vitaminized Water Plant
Expanded into wellness with fortified hydration — reinforcing our commitment to health and purity.
Our Values
Quality Without Compromise
World-class standards, Every Step
Innovation With Purpose
Tradition refined with modern methods.
Responsibility First
Safe, sustainable, compliant by design.
Proudly Nigerian
Deeply rooted in our land, crafted for our people.